Hey there. Nice to meet you! ✨
Sisi is a seasoned Product Designer with nearly a decade of hands-on experience in crafting and developing digital products for web and mobile platforms. Currently, she is designing the next-gen PFM tool at TD Bank.
In past lives, she’s led projects at startups, large companies, and places in between. These experiences have shaped her expertise and deepened her understanding of designing for various contexts.
If you’re looking for a blend of innovation and seasoned strategy, let's chat.
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I design tools that make budgeting, tracking, and understanding money feel less overwhelming and more empowering. From spend visualizations to goal-setting flows, I’ve worked on features that help people feel more in control of their finances — without needing a finance degree.
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Investing shouldn’t feel intimidating. I’ve worked on self-directed platforms that simplify the journey for everyday users — making it easier to explore, learn, and make decisions with confidence.
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Loyalty goes beyond points. I help design experiences that make people want to come back — through thoughtful reward structures, emotional connection, and seamless onboarding.
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I love creating e-commerce journeys that feel effortless — from discovery to checkout. My work focuses on clarity, conversion, and that spark of delight that makes online shopping smooth, memorable, and easy to trust.
