My Design Philosophy
Design is purposeful
Art ≠ Design
Design is objective and data-driven. Design loves numbers, metrics, and solutions. Design sees opportunities and iterates towards goals and outcomes.
Simplify and verify
Simplicity is the ultimate sophistication. As a product grows and expands upon it’s functionalities, the designer should strive to maintain a simple and easy-to-use experience, where the user is presented with exactly what they need in order to accomplish their task. Not more and not less.
Enthusiasm is the key
Enthusiasm amplifies the impact of design. I got into this profession because I love technology. I love consolidating information and evolving design in innovative ways that enhance their functionality and enjoyment.
My Design Process
My usual design process can be roughly described as below. However, every case is different in reality. We usually modify as we go though the process.
