
Hey there! I’m Sisi 👋
I have 10+ years of experience designing stuff for screens and on paper. I value clarity, simplicity, and integrity above all else. These ideals guide my approach to problem solving and life in general.
Currently based in the Greater Toronto Area, Canada, exploring life pixel by pixel.
Latest case studies
My Professional Journey
My Professional Journey
Areas of Expertise ✨
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In my approach to product design, the user is always at the forefront. I have consistently employed User-Centered Design principles to ensure that end products are not only aesthetically pleasing but also highly functional and intuitive. For instance, while working on [Project Name], I led user research initiatives, developing detailed personas and conducting usability tests. This process not only enhanced the product's user experience but also significantly reduced the need for post-launch revisions, demonstrating my commitment to creating designs that resonate with and fulfill user needs.
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Problem-solving and creativity are at the heart of my design philosophy. I excel in identifying design challenges and addressing them with innovative solutions. My ability to think outside the box and approach problems from unique angles allows me to create designs that are both functional and aesthetically pleasing. This skill is crucial in adapting to diverse industries and crafting designs that resonate with various user groups.
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I have extensive experience collaborating with cross-functional teams, bringing together different perspectives to enrich the design process. My communication skills enable me to effectively articulate design concepts to both technical and non-technical team members. This collaborative approach ensures that designs are well-rounded, incorporating insights from various stakeholders, and aligning with overall business objectives.
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In the dynamic field of product design, I prioritize adaptability and continuous learning. I am quick to embrace new tools and methodologies, ensuring my designs remain at the forefront of industry trends. My ability to rapidly assimilate new information and apply it effectively in my work is a testament to my commitment to being a versatile and forward-thinking designer, capable of navigating various industry landscapes.
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I integrate data analytics into my design process to inform and validate design decisions. Utilizing tools for A/B testing and user analytics, I refine design elements based on data insights. This data-driven approach helps in creating designs that are not only appealing to users but also align with key performance metrics, ensuring that the end product is both effective and user-focused.
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My proficiency in visual and interaction design is reflected in my ability to create interfaces that are visually engaging and easy to navigate. Skilled in various design tools, I craft designs that balance aesthetic appeal with functional usability. This expertise is essential for creating compelling user experiences across different platforms and industries, ensuring that the products are both attractive and intuitive.
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My commitment to accessibility and inclusive design ensures that my products are usable by a diverse audience. I adhere to accessibility standards, striving to create designs that are inclusive and cater to users with different abilities. This focus not only enhances the usability of the products but also demonstrates my dedication to creating designs that are respectful and accommodating of all users.
Continued Learning & Growth
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AI & Machine Learning
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Digital Design & Communications
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Econ & Finance
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Industries & Product Types
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Item description
Design Process & Philosophy
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My design philosophy is grounded in a holistic approach, where I consider every aspect of the product as part of a larger ecosystem. This perspective is particularly relevant in my work with design systems, where consistency, scalability, and efficiency are key. By building and utilizing comprehensive design systems, I ensure that products not only maintain visual and functional harmony but also allow for flexible, future-proof development.
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At the core of my process is iterative design. I advocate for continuous improvement, where ideas are prototyped, tested, and refined in cycles. This iterative process, fueled by user feedback and data insights, ensures that the final product is not only functional but also resonates with the target audience. Collaboration is key in this process. I work closely with cross-functional teams, valuing diverse perspectives and expertise to enrich the design outcome.
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User-centricity is the cornerstone of my design philosophy. I begin each project with an empathetic approach, striving to understand the user's world – their needs, challenges, and aspirations. This empathy drives my design decisions, ensuring that each product I create is accessible, intuitive, and delivers real value to its users.
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While I am passionate about innovation and pushing the boundaries of design, I also prioritize practicality and feasibility. My goal is to create designs that are not only cutting-edge but also realistic and implementable. This balance is crucial in translating visionary ideas into tangible, successful products.
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The ever-evolving nature of technology and design trends means that learning never stops. I am committed to staying updated with the latest in design methodologies, tools, and best practices. This ongoing pursuit of knowledge allows me to bring fresh, relevant, and impactful design solutions to every project.
“Sisi was wonderful to work with. She brought in a fresh outlook on design to the organization and was able to be counted on for taking on deliverables of mockups, wireframes and visual assets in a start-up environment. I trust that she will be a positive asset to any team she works with in the future.”
David Nguyen, Senior Manager of Product Design at Blizzard Entertainment
“Sisi is a smart and supremely self motivated worker. Every task she completes is done well. She will make any company better for having her on their team.”
Kevin Atchley, Technical Project Manager at SGS&Co
“It all begins with an idea. Maybe you want to launch a business.”
Channing Lee
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